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Blogger Outreach: Are you doing it right?

March 8, 2011

Implementing Blogger Outreach into your marketing plan can increase sales, brand recognition and create a loyal following for your product or service. Nurture a relationship with an influential blogger and you will have a business partner, a customer and a promoter. It’s not easy though. Bloggers are passionate people who expect to be taken seriously. Before contacting them about reviewing a product or service, be sure that it is relevant to their blog. Do not send them a form email. Introduce yourself. Compliment a recent post or tell them how you found them. Flattery will get you everywhere!

Once a blogger agrees to post a review about your product, check in with them to make sure their experience is going smoothly – you don’t want a poor review floating around the internet, so do everything you can to be sure their experience is top notch. After they post their review, be sure to thank them, even if their review is not what you had in mind. Bloggers are always on the lookout for content that is relevant to their readers, so continue to keep them in the loop on new products, features and specials to increase your company’s online visibility.

Blogger Outreach FAQ

How do I find relevant bloggers to review my product?

Search for competitor reviews and set up Google Alerts for your product’s keywords. Be sure to read a post or 2 to be sure the blog is relevant to your product.

What do I do if a blogger reviewed my product, but their review contained inaccurate information?

Contact them as soon as possible. Thank them for review and then kindly point out the inaccuracies. Ask them to change it. If they do not, you may want to leave a comment on the post with the corrections.

I want to get in touch with a blogger about reviewing my prodect, but I cannot find their contact information anywhere.

It’s my assumption that if a blogger does not post contact information, they may not want to be contacted. Not all bloggers are PR friendly and you should respect that. If their blog allows for comments, leave one on a recent post asking them to contact you.

Comment here if you have any other questions or want to share any Blogger Outreach tips!

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One Comment leave one →
  1. June 11, 2013 8:28 pm

    Personalize, personalize, personalize! I’m so surprised when I (or my clients) get emails addresses “Dear blogger.” So impersonal!

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